Veterinary Innovation Council

A collaborative, industry-wide initiative focused on leading innovation in global animal health through veterinary innovation.

The Veterinary Innovation Council is a non-profit organization dedicated to improving access and quality in animal healthcare worldwide by developing and championing disruptive solutions surrounding key emerging issues.


Shaping the future of veterinary medicine, together.


Innovation that advances the veterinary medical profession and leads to improved animal health and welfare.

The Veterinary Innovation Council is lead by an incredible team of professionals committed to improving the future animal healthcare.

Aaron Massecar

Dr. Aaron Massecar, MA, Ph.D., is the Executive Director of the Veterinary Innovation Council. With a Ph.D. in philosophy from the University of Guelph, he shifted from academia to veterinary medicine for greater impact. He co-founded the Veterinary Entrepreneurship Academy and the Veterinary Innovation Summit at Texas A&M, later joining the Veterinary Innovation Council in 2017. Dr. Massecar also held senior roles at Colorado State University and the Veterinary Emergency Group. Now back at VIC, he focuses on driving industry awareness in innovation, entrepreneurship, and artificial intelligence. Aaron resides in Colorado with his wife, three dogs, and two cats.

We are so thankful for our generous 2023 sponsors who make our work possible!

Diamond Sponsors

idexx logo
mars veterinary health logo
Petsmart Charities Logo 2

Silver Sponsors

Hills transforming Lives logo
Michelson updated logo
Chewy Health Logo
royal-canin-logo 2023
american_society_for_the_prevention_of_cruelty_to_animals_logo-svg 2023
purina-logo 2023
Thrive Pet Healthcare Logo
nationwide logo

Hear it First!

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