Veterinary Innovation Council

A collaborative, industry-wide initiative focused on leading innovation in global animal health.

The Veterinary Innovation Council is a non-profit organization dedicated to improving access and quality in animal healthcare worldwide by developing and championing disruptive solutions surrounding key emerging issues.


To be an effective steward of the veterinary profession, instigating needed change in a collaborative way to transform the veterinary ecosystem.

Our Vision

Innovation that advances the veterinary medical profession and leads to improved animal health and welfare.

We are so thankful for our generous sponsors who make our work possible!


The Veterinary Innovation Council is lead by an incredible team of professionals committed to improving the future animal healthcare.

Aaron Massecar

Dr. Aaron Massecar is executive director of the Veterinary Innovation Council and the former vice president of VEGucation at Veterinary Emergency Group. He is a published author (Ethical Habits), speaker, coach, consultant, and project manager. His PhD research primarily focused on developing effective habits by making small interventions that result in major, long-term changes, which he uses in his current work with veterinarians looking to adapt to new trends within veterinary medicine. Dr. Massecar is also on faculty at Texas A&M and is helping develop the Veterinary Entrepreneurship Academy, a program to bring students, startup companies, faculty, and practicing veterinarians together. These student internships help train students in startup business principles and companies in creating tools that are custom built for veterinarians.

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