Company Profile: Petriage

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Background

Tell us about how your company got started.

A few years ago, late at night, Petriage Co-Founder Casey Olives discovered his dog Bodhi was having a seizure. On the way to the emergency hospital, he consulted his friend Dr. Shlomo Freiman, who determined that since the seizure was quickly resolved this was not, in fact, an emergency.  Though it was distressing to see Bodhi in this state,  he could safely be seen the next morning.  Thus was born the idea for the core feature of the Petriage platform, our Symptom Analysis tool that empowers pet parents by providing them with actionable information and engages their family vet.

With Petriage, our vision is to ensure that pets benefit from the continuous engagement of the family vet in their health care

 

Market

How many interactions with clients/consumers have you had?

There are currently 1,100+ unique pet parents, 1,300+ unique pets, and 2,000+ total sign ins on the Petriage platform.

How many repeat interactions have you had?

At Animal Hospital of Factoria, 43% of active clients have registered on the platform. Of these clients, 74% are active users.

Do you employ veterinarians or do you provide a service to them?

We currently do not employ any veterinarians, although as our company grows we envision hiring several veterinary professionals to bolster our sales team. However, going forward, we will primarily serve to provide a service to veterinarians/clinics.

Does using your service result in in-clinic visits?

At Animal Hospital of Factoria, 50% of all symptom analysis cases resulted in office calls.

What kinds of patient outcomes have you experienced? Do you have any stories you can tell us?

A story that exemplifies the benefit(s) provided by Petriage involved a client of Animal Hospital of Factoria, whose lab was bitten while at the dog park. The client, a young professional employed by Amazon.com, was not particularly concerned, however, having recently received a promotional email detailing Petriage, decided to use the platform and endure this was in fact the case. Upon receiving several images detailing the extent of the injury, the team at AHOF was able to determine that it was necessary for the dog to be brought into the office that day. Had Petriage not been used, it was likely the injury would have developed into an abscess, resulting in a costly visit to the emergency hospital. Additionally, for Animal Hospital of Factoria, this would have resulted in diminished client connectivity as well as a loss of revenue.      

 

Veterinary Preparation

What does the ideal client look like for you? What kinds of problems do they have?

The ideal clinic is a progressive adopter of technology, particularly in the use of electronic medical records. The clinic caters to urban/suburban professionals, and both employs/serves a millennial clientele. They see the changes taking place in the veterinary industry, and understand the need to  be proactive in addressing changing client needs and the challenge presented by “Dr. Google”

What can veterinarians do to incorporate your technology?

Subscribe to Petriage, train staff, promote to their clients, and offer as either stand alone service or incorporated into existing wellness plan.

What kinds of questions do they have?

The most commonly asked question pertains to how the adoption of Petriage affects the “work life balance” of veterinarians. As such, platform features are customizable and enable vets to determine response time, delegate after hours ER, etc.  

What onboarding strategies do you have?

Targeted social media, direct mailers, sales reps, conferences, personal relationships/connections, strategic partnerships, and cross marketing with key players in vet/pet industry.

What suggestions would you have for clinics interested in using your tools?

In order to succeed in today’s on-demand economy, clinics must conform to this new reality and become “brick and click vets.” As such,  it is of the utmost importance that clinic staff are properly educated on the benefits to both client satisfaction and clinic performance in adopting Petriage, and the innovative telemedicine service provided.

What suggestions do you have for vets interested in telehealth but don't know where to start?

The best place to start, is to take small steps, do thorough research into telemedicine, gauge client interest, and begin offering Petriage services (symptom analysis, remote patient monitoring) to clients on an experimental basis. From there, the results should speak for themselves.

 

Business Model

What does the business model for the veterinarian look like?

Petriage charges veterinarians an average of $300 a month (depending on the # of veterinarians) for use of the platform. Veterinarians in turn charge their clients a minimum of $10 a month subscription. This revenue is split 20:80 between Petriage and the Practice.

What kinds of revenue do veterinarians tend to generate using your product?

In addition to the revenue generated from client subscriptions, additional and substantial revenue is generated from resulting office calls and services offered as a result of the unprecedented connectivity provided by the Petirage platform.

When vets use your tool, how are they charging the client? Is it part of an overall package, a one-time fee, an option to be part of a package? What have you found to be the easiest, most effective, revenue generating?

There are several ways in which veterinarians can offer Petriage to their clients. This includes as a stand alone subscription service as well as being incorporated into existing wellness plan offerings.  

Is there greater or lesser revenue for veterinarians as a result of using your service (we have found that people who use telehealth services first and then go into veterinarians afterwards are more likely to go into the vet and spend more money while there)?

There is no doubt that as a result of using Petriage, Veterinarians have generated increased revenue. This is due to increased connectivity with clients and the ability to better manage remote patient care.